The medium of a message has come a long way. From the initial print publication to television, film, and radio, there are thousands of ways that a business can get their message across to an audience with minimal effort. Now, in terms of how long the message is recalled for, that’s where things get tricky. 

Sometimes, the medium used to present the message wasn’t as effective, or the message itself wasn’t memorable. However, using touch display technology is the most effective way to get that message across to your audience; here’s why:

Interactive Media is the Way to Go

Nowadays, the world is consumed with technology. From the smartphone to a digital tablet, there are many different ways to not only stay entertained, but to stay informed about what’s going on in the world around you. However, when it comes to print advertisements, there’s a possibility that things can get lost in translation — or the medium might not be as effective as its digital rival. 

When you implement touch display technology to present a message, it embodies both digital media with interactive media. This helps not only appeal to any potential audience member that passes by, but it also grabs their attention and helps increase the rate of retention; something that any business owner strives for.

The Medium is the Message

What’s one defining factor of how a commercial or advertisement is easily recalled? The medium that it was presented on. Sure, billboards and magazine pages are a great way to help increase the recall time of an advertisement, but using touch display technology helps hone in and make that message interactive. This also helps the initial impact of that message linger around much longer in an audience member’s mind, and touch display technology is the reason why!

Are You Looking to Implement a Touch Display at your Business?

As the global leader in optical bonding, Fortec US supports you in all project phases – from the construction of the metal housing and procurement of specific parts to in-house development of controller boards and touchscreen integration. In need of a product, part, or have a project in mind? Contact us today at (631) 580-4360 or click here for more information.

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